Food Truck Friday: Vegan Extremist


Name of your food truck?

The Vegan Extremist

Owners names?

Jeff Merkel

Why did you start a food truck?

Ambition and opportunity.

What do you serve?

Curry. Vegan curry. Curry is our specialty and our selling point. Our mission is to introduce people to vegan food that is beyond boring veggie burgers.


Your favorite items on the menu?

We’ve done a lot of cool things this summer, but my favorite has to be the Singapore Rip & Dip. I grew up in Singapore eating Roti Prata, so to recreate it as a vegan dish and introduce it to Canadians was a great experience.

The most popular item on your menu?

Our signature dish is the Indian Chickpea Curry. It’s a crowd favorite, and although we rotate our menu often, we always have this dish on the menu.

Most underrated? Which do you wish people would take a chance and try?

The spicy pickle! Although it is just a side to be added to your dish, it adds a whole new dimension to the experience. Salty, sour, and hot – if you haven’t tried it yet, add it to your dish next time.


Craziest food truck story/experience?

Probably when we just started and were doing curbside in Hamilton, trying to pull into the only legal parking spot, blocking traffic and driving on the wrong side of the road. We definitely had some crazy days back then.

But nowadays, we’re so used to working 50 hour weekends that I’d say the entire food truck experience is a crazy story.

Where can people find you?

All over the Toronto area at festivals and events, and we will soon be rolling up curbside in Toronto!

Do you have a store/restaurant etc. as well?

We will soon! Keep your eyes peeled!

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